On Tuesday, September 10th my debut novel, The Confessions of Adam, will be released. The optimal day to release a book, per industry wisdom, is Tuesday. A late summer, early fall release is also good, as readers are settling back into their routines and are often looking for their next book. And of course Christmas is coming. There is time for a reader to finish the book ahead of the holiday season and then purchase a copy as a gift.

It’s marketing.

On Tuesday, September 10th my debut novel, The Confessions of Adam, will be released. I have spent more than a decade with this story. I started writing it in the winter of 2005. I finished the final full draft the summer of 2016. I carried this project close and spoke of it with intimate friends and in small groups. Started on one laptop, finished on another—it required hundreds of revisions, dozens of notes on the biblical text, an outline that morphed alongside each draft, selections for workshops, and phone calls with my agent and publisher. It was incremental progress and Divine intervention—still Divine intervention.

Indeed, it’s marketing. But first it was personal.